Reporting Relationship : Division Marketing Director

EDUCATION: University degree from a reputable institution.

Responsibilities :

•  The Division Advertising Manager will work to deliver communication programs and support the strategic business needs of the China division.

•  S/He will primarily interact with the Division Marketing Director, division brand teams, internal counterparts and advertising agencies.

•  The Division Advertising Manager will participate in all steps of the advertising production process – from delivering agency briefs, to bringing experience and sharing what will and won't work, and what has/has not already been done; to facilitating and supporting production – managing the agency, drafting and negotiating contracts, facilitating every project and ensuring the agencies give their best people and resources to each program.

•  The Division Advertising Manager will also be responsible for executing all measurement and ad testing as well as deciding which key messages are used.

•  A depth of China market insight will be needed to effectively perform this element of the role, as it is expected that ads will consistently test above average.

•  The Division Advertising Manager will also be required to work closely with and motivate the agencies.

Qualifications :

•  It is very important that the candidate be an open-minded, creative and very sophisticated individual.

•  S/he will have an in-depth understanding of the ad industry, remember past story boards, and have a strong feel for what will and won't work in Greater China.

•  Candidate will also need to set up an ad library for easy reference on past programs, as well as having links with Atlanta to learn, share and support international/global messages on an as needs basis.

•  The ideal candidate will be an experienced executive with 6 plus years' experience in the Greater China advertising field (agency or large MNC), with a minimum of 3 years' in the China market.

•  The Division Advertising Manager must have extensive experience working on advertising production, and be very familiar with local markets.

•  It is essential that the individual have a true feel and understanding of local markets, and has a proven track record of working on successful communication programs.

•  There is a need for an individual with a high level of sophistication and creativity who can think out of the box.

•  The individual will have exceptional Chinese language capabilities, as well as good interpersonal, negotiation, organization and coordination skills.

•  It is expected that the incumbent will be young, direct, very professional, and capable of working under pressure and to tight deadlines.

•  The candidate will be an ethic Chinese with a relevant university education. S/He will have strong English and Chinese language skills (written and spoken).