Location : The position will be based in Shanghai

Reporting Relationship :General Manager

Education : A Master degree or above. Mandatory fluency in written and spoken English and Mandarin.

Responsibilities:

• The objective of the Branch Head of Marketing of Direct Distribution is to create a marketing organization to be an equal partner with both Life and Non Life Profit Centers . It will be responsible for alternate distribution initiatives within the group regionally.

• The Head of Marketing for DIRECT DISTRIBUTION of Branch X will be responsible for the sale of Life (and Non Life) Insurance and financial services products through the following channels on behalf of the PC’s. But short term focus would be on Life business.

• Direct Marketing (including 3rd Party Sponsor and to all customers where no agents are involved);

• Bancassurance (including Branch selling and direct marketing);

• Cross-selling to customers, new customers require through sponsors.

• Sales Development of all new strategic partner activities (both bank and non bank) will be co-ordinated though a regional Sales Development team within DIRECT DISTRIBUTION for all Profit Centers.

• Account Management for Banks and major strategic sponsors;

• Management of the sales teams in the regional call centers ( if applicable);

• Develop a common repeatable process across AIG companies regionally for Marketing;

• Development of creative ideas for the new products to support alternative distribution;

• Development and implementation of the regional and local Bancassurance and Direct Marketing strategies.

Qualifications :

• A masters or equivalent degree with at least 8 years marketing management experience, banking experience will be a plus.

• The candidate will be aged between mid to late 30’s

• The position demands a person with strong communication and interpersonal skills able to communicate at senior levels both internally and externally. The need to be able to sell new ideas successfully is important to the job.

• There is a need for fluency in both English and Mandarin;

• An excellent background in marketing is required, not necessarily in the insurance industry. Proven ability to achieve sales targets and strong marketing strategy and planning skills are a pre requisite.

• A good understanding of agency and channel management together with knowledge of effective use of alternate channel distribution is a prerequisite for the position.

• Knowledge of the Banking industry and prior exposure in Direct Marketing would also be an asset.