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Marketing Manager ¨C China <<back



Location : The position will be based in Singapore

Reporting Relationship :General Manager

Education :A Master degree or above. Mandatory fluency in written and spoken English and Mandarin.



Responsibilities:

• As an important member of the Asia regional marketing team, develop, establish and execute marketing strategies & programs specific to China.

• Promote company¡¯s brand image in China, working with sales and marketing personnel in all regions in China through customer focussed presentations, seminars, road shows and Advertising and promotions.

• Participate and contribute to China business plan study, currently being conducted by a global team.

• Work with Customer Development Manager based in Singapore to develop, establish, and execute a customer development plan to grow share of indirect customers (consultants, dealers & contractors) business.

• Managing dealer/contractor promotional programs and local advertising as needed

• Coordinate market research by industry segments (vertical markets).

• Own the ¡°Market intelligence process¡± and provide inputs to the country leader and regional office when required.

• Evaluate local market drivers, emerging trends and the competitive arena.

• Provide input on product and service requirements to Regional Marketing Leader based in Singapore.

• Identify potential growth opportunities.

• Represent the company in industry and market development initiatives



Qualifications :

• University graduate in Business, Advertising, or Engineering, preferably MBA.

• Good command of written and spoken English.

• 10 years of experience in sales / marketing

• Proven experience in developing and implementing marketing plans

• Proven experience in the business-to-business marketing arena

• Strong written, verbal communication and interpersonal skills

• Strong business acumen

• Able to keep in touch with trends and industry and customers

• Understand the role of systems and solutions in company¡¯s business

• Strong leadership skills

• Visionary and strategic thinker

• Able to understand the big picture of company¡¯s direction

• Energetic

• Well organized and methodical in thought processes

• Team leader and ability to work in a team

• Problem-solver

• Able to persuade others

• Excellent listener

• Able to manage conflict

• Effective in multi-cultural environments

• Able to look at company from the customer and market place perspective