Location : The position will be based in Shanghai.

Reporting Relationship : Marketing Director

Education : A Bachelor degree or above. Fluency in written and spoken English and Mandarin.


Responsibilities:

• Marketing Manager’s duties and areas of responsibilities include but not limited:

• To lead and supervise a team of brand management and brand marketing support staff in order to ensure on target high-quality and cost effective marketing programs planning and execution;

• To spearhead the business/marketing/functional plans, based on thorough analysis of market, environmental, competitive and consumer trends as well as the desired business objectives of the company;

• Once approved by the Management, to ensure high quality execution of the marketing/business plans in a coordinated fashion with Sales, Operations, F&A, advertising agency and research agency and within agreed objective and budget;

• To identify new product opportunities (including packaging innovation) coordinate and lead the development in cooperation with the regional NPD committee and local QC team to ensure on-time development and product launch within agreed commercial targets and budget;

• To develop and implement effective consumer, trade and medical communication plans in order to uplift the corporate and brand image to be international, upscale, highly nutritional, consumer friendly and caring;

• To maximize the cost-effectiveness out of the agreed A&P budgets and control the spending budgets in order to deliver sales and brand result objectives and also the market share targets;

• To ensure superior quality advertising and consumer communication materials, consistent with the corporate brand and individual brand positioning and brand personalities;

• To review sales forecast, proposed by the sales force and brand management to ensure a realistic and feasible plan and maximize the market and channel sales potential;

• To identify research needs and carry out research programs in order to gain consumer insights for enhanced marketing decisions;

• To be an active team member in driving the organization forward on a cross-functional basis;

• To ensure all marketing activities consistently comply with WHO code and local regulatory requirement;

• To Maintain a close liaison with Sales management to ensure the sales strategies, sales distribution and coverage plan and trade marketing plans are in line with and supporting the overall brand marketing vision/objectives;

• To maintain a close liaison with Operations to ensure that production plans are in line with and supporting the achievement of high and consistent product quality standard, correct and new product marketing objectives and mission;


Qualifications :

• The ideal candidate, at least a bachelor degree holder, should have at least 10 years of solid work experience in length with a minimum of 4 years of marketing management role in the similar environment with focuses on long term brand building.

• The successful candidate should be open, mature and self-driven, being able to work with all levels of people including those from HK, Taiwan, Singapore, New Zealand, etc. with different culture background.

• He or she should be a confident leader with empathy and motivation, willing to develop and guide his or her staff and delegate tasks to them.

• Either local Chinese national can fill the position or expatriates who have at least 3 years work experience in the China market.